JohnChow mentioned this idea in his posts, Better Anchor Text, the trick is, and always was, the appropriate use of anchor text, page titles, and content. It means having a good blog post linking to you from a blog can have an effect on a Better Search Results

If anybody else wants to link exchange to my Boracay Beach Resort Site - mention “Boracay Beach Resort“(www.boracay-resort.info) If you choose to do so, make sure I know about it so I can show your blog and link as well on your preferred Anchor Text.